In this issue I talk about using emotional copy to increase conversions and sales.

Tokyo Spark

#11: Write emotional copy

Update: TokyoSpark is re-launching as a weekly guide to showing you interesting things to discover about Tokyo and Japanese culture. It’s really simple. I’ve lived in Tokyo for 23 years. I explore a lot. My wife is Japanese. She helps me explore even more. I’ll save you a ton of time by combining my experience + hours of research — rolled into a succinct weekly episode — complete with a shownotes and a weekly email if you'd prefer.

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Tokyo Spark