Jim Walker is co-managing director of Walker's Shortbread Ltd, whose products are now a staple of souvenir shops up and down Japan. In this episode, Jim gives us some great insight into his company's journey into the Japanese market.

11. The Story of an Iconic British Brand in Japan with Jim Walker

Export to Japan is the web's richest resource for companies looking to trade in the Japanese market. In the Export to Japan podcast, we give you a clear picture of what is happening in the Japanese market by bringing you conversations with people who are at the heart of the Japanese business community.

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