About

If you want to get good at marketing, you must get to know your customer. Understanding who your ideal clients are, what they enjoy, what they do on a daily basis, and what their pain points are is the only way to attract them.  Today we have copywriting expert Marisa Shadrick on to teach us how to do this. Marisa has been a coach, colleague, and friend for several years. She comes from a business and ministry background and has developed a business around copywriting and coaching business owners. Marisa has also been my coach during the last year. During that time, she has given me great insights and support. In this episode, I talk with Marisa about her best copywriting tips and how to deeply learn about our customers. In our conversation, she shares a wealth of great insights for people developing Encore Careers. Tune in to hear them for yourself. We'll dive deeper into these concepts: What Marisa learned in her transition to a personal business. How she overcame her fear and insecurity. How she has approached learning new skills like speaking and copywriting. Why you should always be yourself. Why it’s important to really get to know what your audience needs. How to learn about your ideal client. How to write for your audience. Now, for some action steps: Check out Marisa’s website: https://marisashadrick.com/ Join the waitlist for Marisa’s copywriting membership site: Copy Connection Download the free worksheet: Three Steps You Need for a More Productive Workday Take the Encore Career Clarity Quiz Connect with Me: LinkedIn Facebook Please leave a Rating and Review: Since this podcast is new, I’m asking for Apple Podcasts reviews. Reviews help others discover and learn what Creating Your Encore Career is all about. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.lynnfriesth.com/podcast to download it. I thank you so much for being here and I’ll see ya next time on Creating Your Encore Career. — Lynn *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com