#1 Sales in a Product Driven Company with David Apple (Notion)

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Zero to Won: The Bonjour.io Podcast

Business


In this episode, we sit down with David Apple (Head of Customer Success and Sales at Notion) to talk about how to build a sales team in a product-driven company. Before joining Notion, David also headed up Sales and CS at Typeform. Drawing from his experience, David discusses how to align sales and customer success, how sales works in a product-driven company, and his first steps in building out the sales team at Notion. Combining sales and customer success: 01:50 - 05:20 Integrating sales in a product-driven environment: 05:20 - 09:10 Managing small versus big accounts: 09:10 - 10:50 Customizing the pitch: 10:50 - 15:40 Aligning with tough conversations: 15:40 -  18:54