Business
Just Billit Limited are the manufacturers of the UK's longest Roll Your Own rolling papers. Their first product the XL SLIMAZ were launched to market in August 2018 and now stock over 900 retailers around the UK and have sold over 40000 units to date. We talk with the founder Gene about: the challenges of trying to displace the marketplace leaders in a very competitive market, incorporating feedback from customers to improve your product, creating assumptions and validating them, how you can convince investors that the money you need to raise will get you where you need to go and overcoming personal challenges to keep the business alive.