Business
One day Ade Hassan was shopping for nude tights that matched her skin tone but she just couldn’t find any. Out of frustration, she birthed Nubian Skin (https://www.nubianskin.com/) — a lingerie and hosiery brand which caters for women of colour. They launched back in 2014 with four staple shades, they ship worldwide and are stocked in House of Fraser (https://www.houseoffraser.co.uk/brand/nubian-skin/0.0.0.0036879.0.0.pl) , Fenwick of Bond Street and Asos (http://www.asos.com/women/a-to-z-of-brands/nubian-skin/cat/?cid=20208) , as well as retailers in the US, Nigeria and Caribbean. As one of the pioneers of the "inclusive nude" fashion movement — Ade sees Nubian Skin as something that is “more than a fashion brand” but “It’s about empowering women to embrace their differences.” In just a few years, the brand has achieved international recognition, with Ade winning Fashion Entrepreneur of the Year at the Great British Entrepreneur Awards and also being awarded an MBE for her services to the fashion industry. In this podcast episode we discuss: The importance of executing your business right How to be strategic with limited time Finding balance and hiring early Social media: For Working Ladies: @forworkingladies (https://www.instagram.com/forworkingladies) Nubian Skin: @nubianskin (https://www.instagram.com/nubianskin) Ade Hassan: @itsadehassan (https://www.instagram.com/itsadehassan) Elizabeth Ogabi: @elizabethogabi (https://instagram.com/elizabethogabi)