Business
Austen Tosone is a New York City-based fashion and beauty content creator. She has previously worked as a magazine editor and as the beauty content director for a tech startup and now creates content full time. She has unique insights into the worlds of content marketing, influencers, social media, and tips for creating high-quality fashion and beauty content. In this episode, I sit down with Austen to deep dive into the beauty and lifestyle world of Youtube. Austen shares how she has successfully grown a full time Youtube business in this niche and the lessons she has learned along the way. Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq Join our Facebook Group: http://t.ly/Nl9T Get vidIQ to blow up your channel at womeonofyoutube.com/vidiq Follow Desiree at http://t.ly/GbY4 Connect with Austen at https://www.youtube.com/user/tostenthedramaqueen Austen’s ebook: https://www.keepcalmandchiffon.com/rightonpitch Time Stamps: 00:00 - Podcast topic intro 03:05 - Meet Austen 05:07 - How to make various platforms work together 14:09 - The lifespan of content 16:25 - Creating a strategy for the beauty and lifestyle niche 28:55 - What it takes to be a full time beauty creator and make a sustainable income 33:45 - How to create multiple streams of income in beauty and lifestyle 41:10 - How to get brand deals 52:05 - Rapid fire fun 55:30 - Where you can find Austen