08: How to Stand Out From the Competition and Expand Events Into New Regions

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Endurance Sportswire Podcast / Business Leaders in Running, Cycling & Triathlon Sharing Valuable Experiences, Tips & Insights

Business


Today’s guest is Matt Dockstader, the president and founder of Destination Races. I had the opportunity to meet Matt at the Running USA conference when it was held in San Diego last year. I had to interview Matt because he has combined two of my favorite things - wine and running. His events are centered around half marathons in beautiful scenic locations, specifically wine country.    Destination Races has expanded the number of events it holds in the US while still keeping them intimate and unique. Today we will learn how Matt has successfully broken into new regions in a competitive running market and much more.