061: Branding for the Creative Part 2: The WHY

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Branding is an important step that can't be skipped without serious repercussions.- If you don't define your brand, you can't represent it - Without a brand,  you have no clear direction- Your website will seriously suffer the lack of a brand- "Skip the work, skip the reward" - Sandi Keene- Creatives without a brand are unlikely to build the relationships necessary to succeed.  - Branding makes your decisions so much easier.- No branding is like hiking with your ankles tied together.MENTIONED:Creatives Get Real Episode #011 - Branding as StorytellingMaker's Tech ULINKSRoben-Marie:WebsiteCoursesMaker's Tech USandi Keene:WebsitePopup Art ClassesCoaching