Business
Style reform is a small but mighty, woman owned, athliesure brand. They've been around for a few years, and we brought them on board in Klout about 90 days ago. The interesting business case with Style Reform is that they are a wholesaler pivoting to D2C and that's where our paid ads strategy is focused. In this episode, Rony, Kevin and I talk about:- How we got started with Style Reform and some unique aspects of their onboarding- How a post by JLo happen and its effects on the business- The Difference between Sales and Marketing- Bidding strategies: Lowest costs vs Cost Cap campaigns- Moving from Wholesale to D2C- Lessons Learned for Klout