Business
Today’s conversation focuses on a business called Obega Beauty: a drop shipping company that sells support bras for women.In this episode, Rony, Kevin and I touch on topics around:Whether or not drop shipping is dead & how to do it rightWhat business owners need to know about testing adsThe dangers of being a one product company and not focusing on CLTVWhy you can never just “set it and forget it” with ad spend (or your business)How Klout approached scale and growth for this business and the lessons we learned from the engagement