034. Crafting a Great Email, with Laura Lopuch

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Introduction Laura's first email tip: write so the recipient will imagine how their life could be How to discover a love of email as a paralegal Realizing skills, eight years later The benefits of setting weekly email goals Treat email correspondence as a journey Wait 2 to 3 business days before the first followup Two types of cold email: making a pitch and making a connection Anatomy of a Cold Email Where are people with your problem going to talk about their problem?   Explain why you chose the recipient over everyone else Start a close relationship with your contact and compliment them Prove a hypothesis, they should agree with each statement you make All of those small yesses lead toward a yes on the big ask Avoid exit language Avoid asking for more than one thing Tools Streak, CRM for Gmail Boomerang Crystal Knows Laura Lopuch online @waitingtoberead on Twitter lauralopuch.com How to double your conversion rate on cold outreach, a recap of Laura's talk at Microconf How to Optimize for Replies on Your Cold Emails on Laura’s blog I used cold emails to 14x my freelance copywriting business. Here’s how. on Copy Hackers ★ Support this podcast on Patreon ★