About

01:12 – Introducing today’s guest, Chris Sinkwitz 01:35 – Chris’ background in the home building industry 04:31 – What business intelligence means to Chris 05:39 – Unique challenges that the home building industry faces 07:35 – Utilizing B.I. for land acquisition 09:44 – Chris discusses the fallout from the housing crisis of 200812:45 – The role B.I. played in helping the home building industry recover from the housing crisis 15:23 – How Chris’ organization is utilizing B.I. 17:09 – Lessons learned from the 2008 financial crisis 18:50 – Chris speaks to how the housing industry is better prepared today as opposed to 200820:14 – Chris talks about the successful marketing B.I. dashboard solution he oversaw 23:50 – Interesting takeaways from this dashboard solution 25:34 – Other B.I. solutions Chris has collaborated on 29:12 – How the usage of B.I. has changed in the home building industry over the past five years 31:53 – Chris discusses starting his own business 33:42 – New B.I. initiatives that Chris is focusing on currentlyEPISODE QUOTES“Business intelligence is looking at data holistically and comprehensively. And, it allows you to prove correlation versus causation, use your data as strategic competitive advantage, even find answers to questions you didn’t even know you had.” (04:42)“The firm I was working at we had roughly 2,500 employees at the top of the market. And the housing crisis, when that hit, within several months we went down to 750 employees give or take.” (10:27)“In putting that marketing dashboard together, they were able to see real time how these leads were coming in.” (21:42)“I think there’s a lot of examples [of business intelligence] that we can go through and look at how this has helped the industry and certain firms are actually taking advantage of it.” (28:53)LINKS MENTIONEDLimitless BI WebsiteChris’ LinkedIn