Canna PR pioneer, Heidi Haller Groshelle, talks with Nicole about the fast-growing Canna industry and the opportunities and challenges it’s created for PR and Marketing professionals looking to cash in on The Green Rush

Business of PR

001 - Exploring the Green Rush: The Do’s and Dont’s of Canna PR with Heidi Haller Groshelle, Ingrid Marketing

The Business of PR Podcast shines a spotlight on the many ways PR and Communications operate as a core business function and as a powerful tool to drive business growth, increase influence, and create positive change in society. The content is geared for all business audiences, especially: PR, Communications, and Marketing professionals who want insights into emerging trends and strategies to deal with business challenges of all shapes and sizes. Programming also helps business executives, such as the C-suite, sales, business development, HR and product marketing, to name a few, who want to learn on how to effectively optimize PR and Communications as a growth tool. Through first-hand accounts from experts and professionals in the field, you’ll hear stories from the trenches and walk away with actionable advice to take back to the office and board room.

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Business of PR